It's impossible to pinpoint one thing! I have a wonderful, talented, hard-working team that I've been able to build from the ground up and their efforts result in a (totally) addictive website that offers a unique, approachable, stylish and upbeat take on fashion and beauty, one that I feel really stands out in a very crowded digital space full of clickbait. I love the WWW UK community and the good vibes we receive on a daily basis from our readers; I thrive on the chance we have to be responsive and of-the-moment on any given day and I am so proud to be part of such an innovative company that is always pushing forward.
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