The thirty-piece collection is inspired by the ancient wisdom of Ayurveda, the “knowledge of life.” This holistic philosophy, which influences Jasmine’s life and work, understands wellbeing as the delicate balance of mind, body and spirit. Wellbeing is also at the heart of Needle & Thread’s brand values and culture, resulting in a truly authentic partnership.
Drawing design influences from the five universal elements: space, air, fire, water and earth, which form the foundations of Ayurvedic principles; the collection incorporates intricately embellished and embroidered flowers, birds and constellations. Rainbow-coloured iridescent sequins made from upcycled plastic are styled playfully and romantically to capture the flow of the chakras — the energy centres of our bodies.
Jasmine says: “My collection with Needle & Thread is a play on the philosophy of Ayurveda with a nod to the elements, chakras and astrology, interspersed with personal touches such as the embroidered kingfishers, (a bird that my dad and I shared a love of growing up), and the idea of living ‘La Vida Veda’ - fusing the holistic wisdom of the east with western wellness to thrive in our busy modern world. Incorporating my passion for design and sustainability, the Elemental Collection is the perfect marriage of my style and ethos with that of Needle & Thread.”
Hannah Coffin, Needle & Thread’s Founder & CEO says “I’m very excited to partner with Jasmine. I’ve always admired her work from her style, food and her approach to wellbeing. We have worked on this collection together which focuses on recycled raw materials, as part of Needle & Thread’s commitment towards a more responsibly sourced future”.
“With their focus on recycled materials, mindful living, and support for charities, we are proud to have Needle & Thread join our community” Diana Verde Nieto, Co-founder and CEO of Positive Luxury.
Needle & Thread and Jasmine Hemsley are proud to support Women for Women International with the HS20 Elemental collection, by making a donation to help women survivors of war rebuild their lives. The donation is enough to help 200 women learn tailoring as part of the charity’s year-long training programme.